The 2023 Taipei International Cycle Show opened grandly at the Nangang Exhibition Hall in Taipei, China on March 22,2023. MOTINOVA, a subsidiary of Midea Industrial Technology, is a global supplier of electric power assistance systems in the field of two-wheel travel, bringing the new MIGIC T1 and C1 series of mid-range motors to the Q0428 booth to share this "grand feast" in the cycling industry with vehicle manufacturers and bicycle enthusiasts.

MOTINOVA brings the new Mid- motor product "MIGIC Series" to Taipei International Cycle Show.

MOTINOVA's new mid motor MIGIC series are displayed on the show which can cover the entire cycling needs

In recent years, "low-carbon, environmentally friendly, and green travel" has become popular. As one of the new lifestyles of commuting, sports, and fitness, E-Bike not only greatly reduces people's fatigue during the riding process, making riding easy and fun, but also meets the public's demand for sports and fitness. Therefore, the demand is increasingly popular, becoming a new choice for people to travel. As shown in the data, the global scale of E-Bike will reach approximately 7.27 million vehicles in 2021, and it is expected that the global E-Bike market will reach 19 million vehicles by 2030.

For E-Bike, riding comfort, driving range, vehicle stability, and safety have always been the hard indicators that consumers are most concerned about, and this is inseparable from the performance of the motor. The new mid motor MIGIC series exhibited by MOTINOVA this time have received wide attention from participants due to their "silent, efficient, smart, smooth, and compact" technical characteristics and outstanding riding experience:

  • MIGIC C1 mid motor: This mid motor weighs only 3 kilograms, with its smooth, smart, and lightweight characteristics, ensuring that users can fully experience the fun of easy riding in the city, with strong power and quiet, making it easy for cyclists to cope with complex urban roads;

  • MIGIC T1 mid motor: This mid motor has a body weight of only 3.2kg, strong power, wide range efficiency within the 80% power range, efficiency exceeding 80%, and long endurance, which can reduce fatigue during off-road driving; The treading position is only 6 °, and the motor feedback is sensitive, which can instantly respond to the rider's intentions; In addition, lightweight magnesium alloy casting technology is adopted, which can meet the stringent requirements of mountain off-road in terms of shock absorption, strength, rigidity, heat dissipation, and corrosion resistance.

In addition to the MIGIC series of new products, the classic VOLANS series motors and PEGASI series motors have also attracted industry attention. The VOLANS series motors support a maximum drive assist ratio of 270%, are easy to operate, and can smoothly switch between five speeds. They are specifically designed for urban transportation and suburban travel. The PEGASI series motors have a 10 millisecond response speed that can more sensitively identify riding intentions, with a maximum drive assist ratio of 320%, and are also a good choice for riders on rough terrain.

MOTINOVA delivers every journey of reassuring experience with complete services

As a supplier dedicated to providing power assisted drive system solutions for global bicycle manufacturers, MOTINOVA adheres to R&D and innovation to drive business development. After joining Midea Industrial Technology in 2022, with its rich research resources in industrial technology, Welling's cutting-edge motor technology solutions, vehicle specification level electronic and electrical component technology, and reliability testing platforms and laboratories, MOTINOVA's product strength has continuously improved, and it has won more and more users' favor with excellent quality.

“RIDE LONGER,LIVE BETTER”，MOTINOVA will contribute more to the development of E-Bike industry

In addition to further strengthening its research and development capabilities, MOTINOVA's performance in supply chain resilience has also significantly improved. Thanks to Midea's experienced large-scale lean manufacturing system, complete supply chain system, and large-scale procurement advantages, as well as the Vietnamese factory that was put into production in 2022 and has an annual shipment capacity of 600000 units, MOTINOVA's ability to ensure supply chain security and supply stability is prominent. In addition, in terms of service assurance, in addition to six global service centers located in China, the Netherlands, and France, MOTINOVA has independently developed its own after-sales service platform, which enables real-time monitoring of all product status in the system. Through background system data, staff can make remote judgments at the first time and provide corresponding operational guidance to shorten customer response time, Improve the use experience of vehicle manufacturers and end users.

“RIDE LONGER,LIVE BETTER”，With the vision of "technology driving everything", MOTINOVA will continue to innovate and move forward in terms of product power, supply power, and service power. Relying on Midea's industrial technology, rich electromechanical common technology, and research and development capabilities, MOTINOVA will provide more complete electric power drive system solutions for the global two-wheel travel field, and contribute more strength to the development of the E-Bike industry.

About Midea Industrial Technology

As one of the five major business segments of Midea Group, Midea Industrial Technology Business Group focuses on technology as the core driving force, aggregating core technological forces in the four fields of intelligent transportation, industrial automation, green energy, and consumer electronics. It owns multiple brands such as GMCC，Welling , Hiconics , Sunye , Servotronix High Tech, Dorna Technology, MR , Meiken, Toshiba , and Motinova. Provide green, efficient, and intelligent products and technical solutions for global pan-industrial customers, and create a better life for billions of end users.

Currently, Midea Industrial Technology has established 27 research and development centers in China, India, Japan, and other places, with a total of 5500 patents authorized. With an annual investment of 1.1 billion yuan in research and development, we continue to increase our investment in core and cutting-edge technologies, with products covering high-precision core components such as compressors, motors, chips, reducers, automotive components, servo systems, and heat dissipation components.

With the vision of technology driving everything, Midea Industrial Technology will support the development of global industry with the power of technological innovation.